Heidi MacDonald

Heidi MacDonald (born November 15 ) is an American writer and editor in the field of comic books based in New York City.

Career
McDonald is a former editor for DC Comics' Vertigo imprint and Disney Adventures. She was also the editor of the 2006 graphic novel prequel, The Hills Have Eyes: The Beginning.

She then created "The Beat" at Comicon.com in June 2004 and, in 2006, moved on to become the co-editor of PW Comics Week for Publishers Weekly, where she also brought "The Beat" and wrote a monthly column ''Hey Kids! Comics! for Comics Buyer's Guide''. In February 2010 she moved "The Beat" to its own independent site but continued in her other editorial and writing roles at Publishers Weekly. She explained the reason for this by saying:

The move is a combination of many things, but mainly the fact that PW is focusing on its B-to-B business plan, and The Beat, for better or worse, is really a consumer site. With PW’s move to a new web platform and impending ownership change at some point, it just didn’t make as much sense to continue to partner up.

I want to stress that the move is completely amicable.