The Guardian Project (comics)

The Guardian Project is a fictional superhero squad created by comic book mogul Stan Lee in conjunction with the NHL. Each NHL Franchise is represented by one of the 30 heroes, titled "Guardians". They are all named in accordance with the name of the team (e.g. The Flame for the Calgary Flames).

Marketing
The Guardian characters were revealed sequentially according to a bracket pairing Guardians and encouraging fans to vote via Facebook on which character they would like to see first. The superheroes were revealed every day from January 1, 2011, until January 30, in time for the 2011 NHL All-Star Game in Raleigh, North Carolina, but by December 2011, the project had failed to develop momentum and was dropped without further fanfare.