Presto Magix

Presto Magix were a comic book-type game that was popular during the 1970s and 1980s. The games were published by the American Publishing Company from Waterford, Connecticut.

Game
Presto Magix were usually a comic book formatted game which was sold at stores like K-Mart as well as supermarkets in England, Puerto Rico and the United States. It contained a sheet of rub-on transfers and a background, in which players could place the transfers at any place or position wished, by using a pencil or pen to place stickers.

Larger, boxed game sets were also available.

Branding
Many popular television shows, movies and entertainers of the era, such as Jabberjaw, Masters of the Universe, E.T., Star Wars, G.I. Joe, The Incredible Hulk and many others, as well as Michael Jackson were featured on Presto Magix sets. The WWE, then known as WWF, also licensed Presto Magix.

Hamburger restaurant chain Wimpy sold Presto Magix Star Wars sheets during the late 1970s.