Template:LocationThe Acme Corporation is a fictional corporation that features prominently in the Road Runner/Wile E. Coyote cartoons as a running gag featuring outlandish products that fail catastrophically at the worst possible times. The name is also used as a generic title in many cartoons, films and TV series.
The company name in the Road Runner cartoons is ironic, since the word acme is derived from Greek (ακμή; English transliteration: acmē) meaning the peak, zenith or prime, and products from the fictional Acme Corporation are both generic and tend to fail.
The name Acme became popular for businesses by the 1920s, when alphabetized business telephone directories such as the Yellow Pages began to be widespread. There were a flood of businesses named Acme (some of these still survive).
The 1988 film Who Framed Roger Rabbit attempted to explain Acme's inner workings in detail. The movie's plot is centered on the murder of Marvin Acme, the founder of Acme Incorporated. Many of the film's scenes involve Acme products, and the climactic scene of the film is set in the Acme factory. The Acme Corporation also appeared to produce non-Toonish devices, and had a company slogan: "If it's Acme, it's a gasser".