The basic premise concerned a unit of violent misfits and freaks fighting in the war between humanity and the alien Krool on the planet Ararat in 2210. Bad Company were hated and feared by their own side as much as by the enemy, and knew a potentially deadly secret kept from the rest of humanity by the Elite: that Earth was doomed and Ararat the only hope for humanity.
When the strip begins, the unit is already assembled but is encountered by young Danny Franks and the survivors of his unit, who are forced to join Bad Company. Danny becomes our point-of-view character, horrified by the violent excesses of his misbegotten comrades but gradually finding himself desensitised to them.
Most of the original Bad Company, including the robot Wallbanger, the vampire-like Thrax and his witch doctor associate Shrike, the scarred Stitches, Joe Scummer, Gobber, Malcolm, Trucker, Flytrap and the unfortunate Dogbrain (a man whose brain had been replaced by that of a dog by Krool scientists) died during the first campaign. Danny Franks later led a second unit including survivors Mac and Mad Tommy, the woman Sheeva, Elite member De Racine, the masochistic Rackman and the manipulative, shape-shifting alien Protoid on a mission to locate Kano.
The mission ended with Franks effectively merging with the 'Krool Heart', the telepathic entity which controlled the Krool, ending their aggression against the survivors of Earth. Years later, Kano founded a third incarnation of Bad Company to free Danny from the Krool homeworld, eventually electing to remain there and continue to fight the Krool.
- Bad Company (2000 AD progs 500-519, 1986-87)
- The Bewilderness (2000 AD progs 548-557, 1987-88)
- Young Men Marching (2000 AD Annual 1989, released 1988)
- The Krool Heart (2000 AD progs 576-585, 1988)
- Simply (2000 AD prog 601, 1988)
- Ararat (2000 AD Annual 1990, released 1989)
- Kano (2000 AD progs 828-837, 1993)
- Down Among the Dead Men (2000 AD 2001, released 2000)
- Bad Company 2002 (2000 AD 2002 and progs 1273-1277, 2001-2002)
- B.A.D Company (Judge Dredd Megazine, 24th September 2002)