|Former type||Comic publisher|
|Headquarters||Newbury Park, California|
|Key people||Scott Mitchell Rosenberg|
Eternity Comics was a California-based comic book publisher active from 1986 to 1994, first as an independent publisher, then as an imprint of Malibu Comics. Eternity published creator-owned comics of an offbeat, independent flavor, as well as some licensed properties. Eternity was also notable for reprinting foreign titles, and introducing Cat Claw, The Jackaroo, and the Southern Squadron to the U.S. market.
Eternity began publishing in 1986, debuting with such titles as Earthlore, Gonad the Barbarian, The Mighty Mites, Ninja, and Reign of the Dragonlord (with only Ninja lasting more than a couple of issues).
Scott Mitchell Rosenberg
In April 1987, The Comics Journal revealed that Eternity had been financed, along with Amazing Comics, Wonder Color Comics, and Imperial Comics, by Scott Mitchell Rosenberg. After this was made public, Rosenberg discontinued most of these publishers, but retained the Eternity label as an imprint of Malibu Comics, also eventually bringing in Canadian publisher Aircel Comics under the Eternity/Malibu umbrella.
One of Eternity's most successful titles was its 1988–1994 licensing of the Robotech franchise. The creators, the Waltrip brothers started with direct adaptations of the Robotech II: The Sentinels scripts and novels into comic format. Then they began writing additional stories that expanded the canon beyond the initial 85 animated Robotech episodes and The Sentinels. As the series progressed the Waltrips began deviating from the Sentinels novels, adding new story elements and new characters.
During its existence, Eternity was no stranger to legal squabbles. The popular title Ex-Mutants was first published by Eternity from 1987–1988, and was then moved to Amazing Comics (with contractual problems resulting in yet another move to Pied Piper Comics). A legal dispute followed, and after running out of money for the struggle, creators David Lawrence and Ron Lim surrendered: the title returned to Eternity and was later published in a revamped version by Malibu.
Eternity's 1989 publication of The Uncensored Mouse, which reprinted Mickey Mouse comics from the 1930s — without Disney's permission — led to a run-in with Walt Disney Productions. Eternity printed The Uncensored Mouse with totally black covers, bagged (to prevent casual buyers from flipping through the comic), and the inside of the comic had a printed notice: "Mickey Mouse is a registered trademark of Walt Disney Productions" so as no to confuse the market that it was an authorized Disney production. Eternity believed it had not violated any copyrights because strips had fallen into public domain. Regardless, Disney brought a lawsuit against the company and the series was cancelled after just two issues (six issues were solicited).
Similarly, Eternity's 1989-1992 adaptation of the popular Japanese manga Captain Harlock was discontinued after it was discovered that Eternity/Malibu did not have the Captain Harlock rights. The alleged representative for the rights to Harlock with whom Malibu exchanged money turned out to be fraudulent and was in no way connected to the actual rights holders.
Decline and acquisition by Marvel
Malibu stopped using the Eternity imprint before Marvel acquired Malibu, when Eternity's last two franchises moved to other publishers in the middle of 1994: Ninja High School returning to Antarctic Press and Robotech moving to Academy Comics.
- "Distributor Finances Five Publishers," The Comics Journal #115 (Apr. 1987), pp. 12-13: About Rosenberg and Eternity, Imperial Comics, Amazing, Malibu, and Wonder Color Comics.
- "Eternity Merges with Aircel," The Comics Journal #125 (October 1988), p. 19.
- Korkis, Jim. "The Uncensored Mouse," Jim Hill Media (September 9, 2003).
- Reynolds, Eric. "The Rumors are True: Marvel Buys Malibu," The Comics Journal #173 (December 1994), pp. 29-33.
- Eternity Comics at the International Catalogue of Superheroes