MacDonald, photographed at the 2003 Small Press Expo in Bethesda, Maryland
|Born|| November 15|
|Title||Co-editor, PW Comcs Week|
She then created "The Beat" at Comicon.com in June 2004 and, in 2006, moved on to become the co-editor of PW Comics Week for Publishers Weekly, where she also brought "The Beat" and wrote a monthly column Hey Kids! Comics! for Comics Buyer's Guide. In February 2010 she moved "The Beat" to its own independent site but continued in her other editorial and writing roles at Publishers Weekly. She explained the reason for this by saying:
|“||The move is a combination of many things, but mainly the fact that PW is focusing on its B-to-B business plan, and The Beat, for better or worse, is really a consumer site. With PW’s move to a new web platform and impending ownership change at some point, it just didn’t make as much sense to continue to partner up.
I want to stress that the move is completely amicable.
- Comics Buyer's Guide #1636 (December 2007); Page 135
- McDoland, Heidi (February 16, 2010). "EXCLUSIVE: The Beat to leave Publishers Weekly". The Beat (Publishers Weekly). http://pwbeat.publishersweekly.com/blog/2010/01/28/exclusive-the-beat-to-leave-publishers-weekly/. Retrieved February 22, 2010. [dead link]
- Reid, Calvin (January 29, 2010). "Comics Blog 'The Beat' to Leave 'Publishers Weekly'". Publishers Weekly. Archived from the original on 2010-04-05. https://web.archive.org/web/20100405082513/http://www.publishersweekly.com/article/446563-Comics_Blog_The_Beat_to_Leave_Publishers_Weekly_.php. Retrieved February 22, 2010.
- Reid, Calvin (February 16, 2010). "MacDonald Relaunches Comics News Blog, The Beat". Publishers Weekly. http://www.publishersweekly.com/article/449418-MacDonald_Relaunches_Comics_News_Blog_The_Beat.php. Retrieved February 22, 2010.