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Minx
Type Private
Industry Publishing
Founded 2007 (launch)
Key people Karen Berger
Shelly Bond
Products Comics
Parent DC Comics
Website Official website

Minx was an imprint of DC Comics that published graphic novels aimed at teenage girls. It ran from 2007 to 2008.

History

Minx was announced in November 2006, following several years of planning.[1] Senior Vice President Karen Berger and Group Editor Shelly Bond were supervising the imprint.

DC had contracted [Alloy Marketing + Media to market the line's books, with a budget of $125,000 [2] to $250,000.[3] Berger stated [4] that the success of translated manga and Marjane Satrapi's Persepolis among teenage girls helped motivate the creation of the imprint.

Initial online reaction to the imprint had some controversy over the sexual connotations of the name [5] as well as the small proportion of female creators in the lineup,[6] especially due to an emphasis on female creators in The New York Times article that broke the story.[2]

On September 24, 2008, Comic Book Resources reported the confirmation of the imprint's cancellation. Some remaining projects would be published, while others were cancelled. CBR summed the situation up:

Multiple sources close to the situation agree Bond and DC aren’t to blame for MINX’s cancellation, and that this development should be seen as a depressing indication that a market for alternative young adult comics does not exist in the capacity to support an initiative of this kind, if at all.


Of the imprint-closing titles, Emiko Superstar, Token and The PLAIN Janes 2: Janes in Love were published. The sequels to The New York Four and Clubbing were all canceled along with the nearly complete All Nighter. All Nighter's creator David Hahn is committed to getting it published, saying "over the past two-and-a-half years, I've ignored my other creator-owned projects to devote my efforts to ‘All Nighter,’ so somehow, I will see to it that it eventually gets published."[7]

Most of the suggestions for the imprint's downfall focus on the failure of the distributor Random House to achieve one of the principal aims: to get the graphic novels shelved in the Young Adult section in the major bookstores. However, creators questioned felt that this could have been achieved given time.[7]

Post-shutdown sequels

Brian Wood and Ryan Kelley's New York Four have a sequel, published under DC's Vertigo imprint, entitled New York Five. It launched in January, 2011.

David Hahn's All Nighter was published as a mini-series by Image Comics in 2011.

List of graphic novels

TitleCreatorsRelease date
The P.L.A.I.N. JanesCecil Castellucci and Jim RuggMay 16, 2007
Re-GiftersMike Carey, Sonny Liew and Marc HempelJune 2007
ClubbingAndi Watson and Josh HowardJuly 2007
Good as LilyDerek Kirk Kim and Jesse HammAugust 2007
Confessions of a BlabbermouthMike Carey, Louise Carey, and Aaron AlexovichSeptember 2007
Kimmie66Aaron AlexovichNovember 2007
BurnoutRebecca Donner and Inaki MirandaJune 2008
Water BabyRoss CampbellJuly 2008
The New York FourBrian Wood and Ryan KellyJuly 2008
Janes in Love (PLAIN Janes 2)Cecil Castellucci and Jim RuggSeptember 2008
Emiko SuperstarMariko Tamaki and Steve RolstonOctober 14, 2008
TokenAlisa Kwitney and Joelle JonesOctober 2008

Notes

References

  • Minx at the Comic Book DB
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External links

Interviews


Category:DC Comics imprints Category:Defunct comics and manga publishing companies Category:Privately held companies based in New York Category:2007 establishments in the United States Category:2008 disestablishments Category:2007 comic debuts

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